Work with Saltwood Web Co.
Every engagement starts with understanding your goals. Whether you need a quick review, a full site build, or an ongoing partner, there’s a clear path forward.
On this page:
Audits & reviews
Something feels off about your site, but you’re not sure what. A strategic review looks at your site through the eyes of your ideal client and tells you exactly what’s working, what isn’t, and what to fix first with a clear, prioritized action plan.
FOR YOU when: Existing site not converting • Pre-redesign due diligence • Content feeling stale • Low search visibility
UX + usability
Spot what’s blocking users from completing key tasks on your site.
Content + SEO
Structure, copy, and findability – are the right people finding you?
CRO + conversion review
Simple, evidence-based changes that turn more visitors into enquiries, bookings, or sales.
What’s included:
- Written audit report with prioritized findings
- Annotated screenshots highlighting specific issues
- Quick wins vs longer-term recommendations
- 30-60 minute walkthrough call to discuss findings
How it works:
- Discovery Call: We talk through your goals and what’s not working.
- Audit & analysis: I review your site against your goals and your audience’s needs.
- Report delivery: You receive a written report with prioritised recommendations.
- Walkthrough call: We walk through the findings together so nothing is left unclear.
Fixed-price project; pricing available after inquiry.
Web design & build
A website that actually does something, not just a digital brochure. Every Saltwood site is designed, written, and built with strategy at the center, so it’s ready to attract the right clients from day one. Built on WordPress using the Gutenberg framework.
FOR YOU when: New business launching • Outdated site holding you back • Ready to invest in growth • Has a branding guide ready
What’s included:
- Custom WordPress design and build
- Content design and page structure
- Mobile optimization with custom menus
- Blog setup available on larger projects
- SEO foundation for larger projects
- 60 days of free post-launch support
- Ongoing communication throughout the project
How it works:
- Discovery call: We define success, scope, and timeline together.
- Strategy & structure: Page structure, content hierarchy, and user journey mapped out.
- Design & build: Custom design built in WordPress / Kadence with your branding.
- Review & launch: Revisions, testing, and a smooth handover.
- Post-launch support: 60 days of included support so nothing falls through the cracks.
Fixed-price project, from $3,500. Scope and exact pricing discussed on discovery call.
NOTE: To book a build project you’ll need to provide a branding guide including logo variations, colours, and web-friendly fonts.
Ongoing strategy & support
Your website isn’t a set-it-and-forget-it asset. Whether you need someone to keep the lights on or a dedicated partner driving growth, ongoing support means your site keeps working long after launch.
FOR: Post-launch site owners • Growing businesses • No in-house web expertise • Want a strategic partner
UX strategy
A clear plan to improve your site based on how users actually behave.
Content strategy
What to say, where to say it, and how to keep it working over time.
Site improvements
Iterative updates — copy, layout, pages — that keep your site sharp.
Training & guidance
So you stay self-sufficient and confident managing your own site.
How it works:
- Kick-off call: We agree on goals, priorities, and what success looks like month to month.
- Monthly plan: A clear list of what we’re working on each month, agreed in advance.
- Ongoing work & check-ins: Regular updates, reviews, and improvements, no chasing required.
- Monthly review: We review what’s working, adjust priorities, and plan the next month.
Monthly retainer, pricing on inquiry. Tailored to your goals and level of support needed.